A social impact agency that specialises in harnessing the unique power of sport and education to drive positive change
We are a social impact EdTech business that uses the power of sport and education to tackle the global skills gap. We work with brands, clubs, educators and athletes to deliver lifelong learning and real career pathways at zero cost to employers. The pace of technological change is outstripping current workforce skills: by 2030 90% of the global workforce will need reskilling and 50% of young people globally will lack necessary job skills. We use the UK Apprenticeship Levy to unlock fully-funded, future-facing courses for schools and underserved communities. Access to skills that matter: AI, cyber, leadership, resilience, systems thinking. We put a big focus on ‘learning how to learn’, giving people the ability to adapt their skillset in the face of change. Our first goal: 50,000+ impact-led job placements. We’re building a national network of Maikai Learning Hubs—local engines of opportunity that link people to skills and employers, shaped by what’s really needed on the ground. We already partner with 160+ employers through our Social Mobility Partnerships, and we’re scaling fast. We're aiming to be a top quartile skills provider by 2027. While we’re proud of our UK model, we see enormous opportunity in Europe, the Middle East and the US.