Mission: reintegrate humanity with nature We are designing an approach to regenerate landscapes at scale
Good Growth is a Nature Restoration Business. Our Mission is to design and prove a way to restore Nature at scale. Mongolia’s vast grasslands are degrading fast. The primary problem is terrible overgrazing - far too many livestock. We do three things: Landscape regeneration - creating “stewardship” as a profession Value chain design - to diversify income and get out of the monoculture Financial innovation to create the value in nature - the “nature economy” This ground up, systemic approach makes Good Growth distinct. We have a growing number of stakeholders/collaborators - fashion companies (Kering, Ralph Lauren, Inditex); Conservation International; the Nature Fund of the Mongolian Government. But Nature can’t be restored on philanthropy alone. Our long term plan is a Nature fund to bring together value streams and stakeholders into one integrated portfolio of a decent size. We are adding sister programs in Argentina and South Africa. The pathway is seven “lighthouse ventures” that - collectively - form an end to end system but also work as standalone enterprises. They provide an entry point for different stakeholders and each is exciting - e.g. machine learning enhanced monitoring, waterless fibre processing, nature as income.